Preserve the collective Amazigh heritage by empowering female artisans in Morocco ⵣ
Founded by a Moroccan Amazigh (Berber) woman
My personal journey
“Moussem was born in the midst of a search to reconnect with my Amazigh heritage. What started as a journey of personal discovery quickly turned into a much greater mission – to support Amazigh communities back home” – Sarah Allaoui, Founder
Our artisan partners
Guardians of tradition
Amazigh women have been the guardians of our collective heritage for centuries, weaving secrets onto textiles to preserve their tribe's identity and ensure its longevity
These women's art and labour are exploited by mass-distributors, who do not pay them fairly or offer financial stability. Moussem's mission is to develop ethical long-term partnerships with these artisans, empower them to value their craft, demand fair compensation, and connect them directly to you.
Rugs with a story
Motifs on traditional Amazigh rugs give them a deep sense of meaning. A rug is a canvas that tells the weaver's intimate fertility story and represents an escape from judgement in an oppressive society. Through weaving, women have preserved the Amazigh identity of their tribes and the collective.
Sarah is the consumate professional who cares very deeply about her business and empowering female artisans. The color selection is incredible and I'm only limited by how many pillows I can fit on my bed. Delivery is very speedy and environmentally conscious. Here's to getting a bigger flat so I can fit in some rugs as well!
I’m so happy with the quality and the color. The rug is reversible and looks great on both sides. The customer service was superb. The items were shipped pretty quickly and arrived to my home in under 5 days. It also feels great to know that I’m preserving a culture and supporting local artisans through my purchase.
I am so happy to have discovered Moussem! Their ethos and ethical approach are admirable and I really hope shoppers will consider this when browsing. The Beni Ourain rug we chose is beautiful, exactly as pictured! Sarah was really communicative and the rug arrived safely and quickly. We recommend without reservation.