Our Mission

Preserve the collective Amazigh heritage by empowering female artisans in Morocco ⵣ

Personal roots

Founded by a Moroccan Amazigh (Berber) woman

Moussem is empowering women artisans in Morocco by bringing their handmade, expertly crafted rugs to your home. The team source directly from weavers spread across Morocco’s mountainous regions, ensuring that they receive a fair price and re-establishing the craft as a viable career for these talented young women

Sarah is the consumate professional who cares very deeply about her business and empowering female artisans. The color selection is incredible and I'm only limited by how many pillows I can fit on my bed. Delivery is very speedy and environmentally conscious. Here's to getting a bigger flat so I can fit in some rugs as well!


I’m so happy with the quality and the color. The rug is reversible and looks great on both sides. The customer service was superb. The items were shipped pretty quickly and arrived to my home in under 5 days. It also feels great to know that I’m preserving a culture and supporting local artisans through my purchase.


I am so happy to have discovered Moussem! Their ethos and ethical approach are admirable and I really hope shoppers will consider this when browsing. The Beni Ourain rug we chose is beautiful, exactly as pictured! Sarah was really communicative and the rug arrived safely and quickly. We recommend without reservation.